Lately, Xolo is aggressively marketing its devices, especially on tv, with promotional banners and ads appearing on primetime. Now, Xolo will likely be launching its first 4G smartphone with Bharti Airtel, as outlined by reports from your Times of India. Xolo may be the first Indian brand to provide a time-division duplex long-term evolution (TD-LTE) smartphone in India, as shipments begins at the end of the month.
Xolo has wants to launch a series of 4G devices at different price ranges, supporting TD-LTE technology, in 2014. Furthermore, visit this also offers to ship over half millions of devices this quarter alone, mainly because it predicts that sales for 4G devices will be competitive by 2015. As previously reported, currently, Bharti Airtel is definitely the only network in India with a 4G LTE network, as well as then, it’s only in select cities. Furthermore, Bharti Airtel recently signed an understanding with Reliance Jio for sharing network infrastructure to prevent duplication.
Personally, I would want to eventually see 4G LTE technology available across India. Only then would I consider investing in a 4G LTE device. Because it currently stands, with both device and network availability limitations, consumers don’t seem to be that interested in making the switch. What I’ve also realized is along with most subscribers being content on either a 2G or 3G network, some aren’t conscious of 4G can be purchased in select cities, or perhaps offered by all. Clearly, consumers must be informed in order to make a decision, and I really don’t feel as if the telecom operators are making a great deal of an attempt to inform them.
Through the same token, besides network availability issues, there’s also not enough 4G devices for sale in the Indian market. In the event you head into your local bazaar or market, they merely don’t carry 4G devices. You typically will need to go to the high-end shopping malls, and already you already know you’ll be paying a premium because you’re buying something m0bi1e the mall, not your neighborhood.
However, with Xolo bundling its 4G smartphone with Bharti Airtel, I’m sure its retail stores will soon start carrying the devices, too. A minimum of they’ll be another option for purchasing a 4G device. So what on earth accomplishes this mean for current subscribers and new clients? Most likely, there will be competitive pricing, aligned similarly between both operators. However, the largest gain is going to be for Reliance Jio, because they will have accessibility to Bharti Airtel’s 4G LTE network.
Reliance Jio and the other operator, Aircel , are now looking to secure second place with 4G LTE offerings across India, now using this arrangement, clearly, Reliance Jio is with the lead. However, we have seen reports of poor quality service on Bharti Airtel’s existing 4G LTE network, and in turn, this may also reflect negatively on Reliance Jio too. In addition to this arrangement, it would be great to find out both operators expanding in numerous regions across India, again to prevent overlap and duplication. By consolidating expansion into mutually exclusive areas, both operators still will benefit and gain from the entire arrangement.